At Desirelic Store, we protect your personal style as carefully as we protect your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you shop our contemporary fashion collections.

1. Information We Collect

To provide our seamless global shopping experience, we collect:

  • Personal Details: Name, email, shipping/billing addresses, phone number when you create an account or checkout
  • Payment Information: Encrypted card details or digital wallet identifiers (processed securely via PCI-compliant systems)
  • Style Preferences: Browsing behavior, wishlist items, purchase history to personalize your experience
  • Technical Data: IP address, device information, browser type for security and optimization
  • Communication Records: Emails, live chats, or social media interactions with our team

2. How We Use Your Information

Your data helps us deliver the effortless luxury experience our fashion-forward customers expect:

  • Process orders and arrange worldwide shipping (excluding Asia and certain remote regions)
  • Provide real-time currency conversion and transparent pricing
  • Enable one-click checkout for returning customers
  • Detect and prevent fraudulent transactions using military-grade encryption
  • Notify you about limited-edition drops or restocks in categories like swimwear and dresses
  • Improve our website layout based on how customers navigate our collections
  • Respond to customer service inquiries within 2 business hours

3. Data Sharing & Disclosure

We value your trust and only share data when essential:

  • Payment Processors: Secure third parties like Stripe or PayPal to complete transactions
  • Shipping Partners: Carrier companies requiring address details for delivery
  • Legal Requirements: When necessary to comply with laws or protect our rights
  • Business Transfers: In case of merger or acquisition, with privacy protections maintained

We never sell your personal information to third-party marketers.

4. Data Storage & Security

Your style secrets are as protected as your payment details:

  • All data transmitted through 256-bit SSL encrypted channels
  • Payment details tokenized – never stored on our servers
  • PCI-DSS compliant infrastructure meeting highest security standards
  • Regular security audits and vulnerability testing
  • Data retained only as long as necessary for business or legal purposes

5. Your Rights & Choices

You control your data just like you curate your wardrobe:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate information in your account
  • Deletion: Request removal of personal data (excluding legal/accounting records)
  • Opt-Out: Unsubscribe from marketing emails while maintaining transactional communications
  • Restriction: Limit how we process your data in certain circumstances

Contact [email protected] to exercise these rights.

6. Cookies & Tracking Technologies

We use these digital tools to enhance your shopping experience:

  • Essential Cookies: Enable core functions like shopping cart and secure checkout
  • Performance Cookies: Help us improve site speed and navigation
  • Functional Cookies: Remember your preferences like currency or language
  • Marketing Cookies: Show relevant ads for our latest collections (you can opt-out)

Manage preferences via your browser settings or our cookie consent banner.

7. International Data Transfers

As a global retailer (excluding Asia and certain regions), your data may be transferred to and processed in countries with different privacy laws. We ensure all transfers comply with applicable regulations and maintain equivalent protection.

8. Policy Updates

We may update this policy as our collections evolve. Significant changes will be notified via email or website banner. Continued use after updates constitutes acceptance.

9. Contact Us

For privacy questions or concerns:
Desirelic Store
1359 Crestview Manor, Indianapolis, US 46254
Email: [email protected]